Virtualization requires server-side CRM Integration

Client virtualization is advancing quickly; however, users do not want to lose their local CRM integration with their Outlook client. Riva Integration Server delivers bi-directional, server-side synchronization between leading CRM systems and Microsoft Exchange.

Edmonton and Greifenberg/Munich, 7 March 2011 — Omni Technology Solutions (, the first company to deliver server-side CRM integration for Microsoft Exchange, now offers the ability to sync CRM systems to Outlook running on Terminal Services and Remote Desktop services. Unlike client-side CRM plug-ins for Outlook that do not support Outlook Web Access or Outlook on Terminal Services, Riva gets installed once on a server and provides integration for all Microsoft Exchange clients and CRM systems such as Salesforce, Oracle CRM On Demand, Microsoft Dynamics CRM, SalesLogix, NetSuite and others.

In addition to delivering server-side synchronization for address book and calendar data, Riva also syncs CRM opportunities, support cases, quotes, projects and custom CRM objects with Exchange mail clients. Riva also introduces powerful automation features that reduce manual data entry and increase CRM user adoption.

IDC’s recent study, “Virtualized Client Computing in Germany 2011,” reveals that 60% of interviewed corporations estimate that client virtualization will be established in the market within the coming years.1 Client virtualization, however, may result in the locally installed CRM plug-in for Outlook no longer being supported.

“There is no question that salespeople require CRM integration with Outlook. Locally installed CRM plug-ins, however, may no longer be supported when large organizations move to client virtualization,” said Dr.-Ing. Thomas Fleissner, Omni Germany. “Riva Integration Server delivers advanced, server-side CRM integration for Microsoft Exchange. This means that users can access CRM data from all Exchange mail clients, including Outlook, Outlook Web Access, Outlook running on Terminal Services or from a virtualized Remote Desktop, and mobile devices such as the iPad, iPhone and BlackBerry.”

Riva Integration Server was developed to overcome the limitations of legacy client-side CRM plug-ins for Outlook. Riva eliminates the time required to install, configure and manage Outlook plug-ins. Administrators create server-side Riva Sync Policies that control all aspects of integration, and these Policies can be assigned to individuals or groups of users depending on their CRM integration requirements.

Riva is compatible with all Microsoft Exchange and Novell GroupWise mail clients, including: Outlook 2010/2007/2003, Outlook Web Access, Outlook on Terminal Services, Microsoft BPOS, Office 2011 for Mac, Microsoft Entourage 2008 and 2004, and Mac OS X (Mail, iCal, Address Book). Supported CRM systems include Salesforce, Microsoft Dynamics CRM, Microsoft Dynamics NAV, Oracle CRM On Demand, SugarCRM, SalesLogix, SageCRM, NetSuite, info@hand, GoldMine, intelecrm and DataSync Suite.

For more information on Riva, go to or contact Omni at +1.780.423.4200. A free 15-day trial is available here:

About Omni Technology Solutions

Omni, The Integration Company, is the developer of Riva, the world’s first server-side CRM sync solution for Salesforce, Microsoft Dynamics CRM, Sugar, Oracle CRM On Demand, SageCRM, Sage SalesLogix, NetSuite, info@hand, GoldMine and other leading CRM systems. Riva overcomes the limitations of traditional Outlook CRM plug-ins that need to be installed, configured and managed on users’ desktops, laptops and mobile devices.

Press contacts

Trevor Poapst
Director, Global Marketing
Omni Technology Solutions Inc.
The Integration Company
Tel: 780.423.4200
Fax: 780.423.4711

Prof. Andrea Kimpflinger
Omni Europe
Kreitstrasse 5
86926 Greifenberg
Tel. +49.8192.99733-25