Riva photos from InsideView Drive Boston
The Riva Team really enjoyed participating in the InsideView Drive event in Boston at the Revere Hotel on June 14, 2016. The event’s theme focused on marketing and sales alignment and strategies to accelerate the lead-to-revenue journey.
Attendees learned from industry thought leaders, networked with sales and marketing peers, mingled with InsideView and Riva executives, and heard Forrester Principal Analyst, Mary Shea share valuable insight on sales and marketing effectiveness.
Trevor Poapst, Riva’s VP Marketing and Sales, presented best practices on how to improve CRM user adoption.