Impressions from OpenSymbol’s Customer Journey 2017 in Vicenza, Italy

We just returned from lovely Italy where we sponsored the Customer Journey event hosted by Riva partner OpenSymbol in Vicenza. OpenSymbol is an Italian CRM consulting company that packages tailored solutions to their customers.

Logo_TransOpenSymbol has been a Sugar partner since 2012 and the only Italian partner to have earned recognition with the SugarCRM Three-Star Award. From 2014 on, OpenSymbol has also been a reseller partner of OpenSymbol and Riva CRM Integration have a strong relationship, with OpenSymbol being an authorized reseller partner of Riva for the past several years. Riva has solved many issues for OpenSymbol customers by bridging the gaps between Sugar / Salesforce and e-mail systems.

The Customer Journey event:

Vicenza is definitely worth a visit. There’s so much history to see and the buildings in the city center are simply beautiful. All speakers and sponsors met the evening before the event for a pre-event dinner where we had an opportunity to get to know each other and spend a very nice summer evening on a beautiful piazza in central Vicenza.
The event location was also impressive. The building and the halls of CUAO Business School offered a spectacular venue for this event. The Aula Magna was full when the event started with the keynotes. Congrats to OpenSymbol for having brought so many guests to this event! Not only the quantity, but also the quality of the guests was impressive – many companies and potential customers were in attendance.
The morning was more about general developments and visions around Artificial Intelligence, with a focus on the customer journey and CRM. The afternoon consisted of breakout sessions. We had a dedicated Riva CRM Integration breakout session. Alex Fischer, Business Development EMEA at Riva, demonstrated how Riva closes the gaps between CRM and e-mail collaboration systems. He shared insights on use cases and customer examples of how Riva increases user adoption and CRM data quality with seamless, bi-directional synchronization.

We were impressed with the number of attendees at the presentation. We were even more impressed with the excellent feedback from attendees. Many companies are facing integration gaps between their CRM and e-mail system. They all are looking for a reliable, seamless synchronization of CRM and e-mail across all devices, including mobile.
The day ended with a very nice get together in the gardens with local specialities and music which provided plenty time for talking and networking.

Riva photos from the Customer Journey Vicenza event

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