What do sales reps care about? They care about increasing sales, improving win rates, working more efficiently, getting access to insights and metrics that help them do their jobs better, and earning more commission. Customer relationship management (CRM) systems help sales reps excel in all of these areas.
2016 is just around the corner. Here are some of the CRM integration trends we see emerging for 2016. It is no coincidence that our top Riva priorities intersect with these trends. Identifying emerging trends provides valuable insight to help position your company for success in the coming months.