Riva for Marketo

Robust Integration between Marketo and your CRM

Aldo Zanoni, CEO, and Derek Bond, Riva for Marketo Product Manager, demonstrate how Riva unlocks the power of Marketo by syncing Marketo directly to your CRM.

Sync Marketo to CRM

Riva is the leader in CRM and email integration. Since 2008, Riva has developed server-side integrations for a dozen of the world’s best CRM systems and five enterprise email platforms, including Exchange, Office 365, Gmail and Google apps, IBM Notes and Domino, and Novell GroupWise.

With Riva, there are no client-side Outlook, Gmail, or IBM Notes plug-ins to install, configure, manage, or fix. Riva is trusted by over 1,500 companies, including 50 Fortune 500 customers, 15 of the largest banks in the world, numerous Global 1000 accounts, and hundreds of small and medium-sized businesses.

Riva works with half of the CRMs listed in the Gartner Magic Quadrant for Sales Force Automation, including: Salesforce.com, Microsoft Dynamics CRM, SAP C4C, Oracle Sales Cloud, Oracle CRM On Demand, NetSuite, SugarCRM, Sage, Infor CRM (formerly Saleslogix), GoldMine (FrontRange), and others.

Whether your marketing or sales staff are using PCs, Macs, or mobile devices (iPad, iPhone, Android, BlackBerry, or Windows Phone devices), Riva’s got you covered. We support all Exchange, Office 365, Gmail, IBM Notes, and GroupWise email applications and mobile devices.

Get Started – Let us know your Marketo integration requirements.

What Riva syncs between Marketo and your CRM system

Marketo integration for Salesforce.com, Microsoft Dynamics CRM, SAP C4C, Oracle Sales Cloud, Oracle CRM On Demand, NetSuite, SugarCRM, Infor CRM, Sage CRM, GoldMine, and others.
View all supported CRM Systems
    • Accounts, Contacts and Leads
      Riva can be configured to sync contacts and/or leads and account data from CRM to Marketo based on your requirements. In most environments, we see that contact records sync bi-directionally and opportunities sync one way from CRM to Marketo. Riva can be configured to automatically create records from Marketo in CRM once Marketo lead scores have reached a specified threshold or any number of other criteria.
    • Marketo lead nurturing data
      Riva syncs Marketo contact lead scores and history to CRM contacts. We can also configure Riva to sync the individual and accumulated Marketo contact lead scores and history to the related CRM accounts. For contact and lead synchronization from Marketo to CRM, Riva will match the first contact/lead based on email address.
    • CRM opportunities
      Riva provides a one-way sync of CRM opportunity data to Marketo. Off the shelf, Riva syncs the following opportunity fields: opportunity name, account name, type, lead source, amount, close date, sales stage, creation date, close date, description, and status. Note that there are some Marketo fields that don’t exist by default in some CRM systems. If you would like to sync these fields to CRM, custom fields will need to be added to your CRM. We work with your team during initial setup and configuration to map these custom fields.
    • Email
      This is where Riva shines. As long as we have the individual user registration codes, Riva can sync email information from Exchange, Office 365, Gmail, Google Apps, IBM Notes, and GroupWise to CRM. And then, from CRM to Marketo for all supported email systems, email clients, and mobile devices, including: Outlook, Outlook Web App, Outlook for Mac, Apple Mail, Gmail, IBM Notes, GroupWise, iPad, iPhone, Android, BlackBerry, and Windows Phone devices.

Riva for Marketo Sales Insights

Riva for Marketo Sales Insights allows CRM users to view Marketo related information for contacts and leads directly in CRM. This information includes:

  • Web Page Visits
  • Fill Out Form
  • Clicked Links
  • Emails Sent
  • Alerts Sent
  • E-mails Delivered
  • Email Opens
  • Email Clicks
  • Emails Bounced
  • Unsubscribed Emails
  • Sales Insights
  • Interesting Moments
  • Scoring

The latest update of Riva for Marketo Sales Insights includes a fresh new interface with added Search, Activity Filter, Sortable Columns and Pagination.


Supported Systems

CRM systems

  • Salesforce
  • Microsoft Dynamics CRM
  • Microsoft Dynamics NAV
  • SAP C4C
  • Oracle Sales Cloud
  • Oracle CRM On Demand
  • NetSuite
  • SugarCRM
  • Infor CRM
  • Sage CRM
  • GoldMine
  • 1CRM
  • InteleCRM

Email systems

  • Exchange
  • Office 365
  • Exchange Online
  • Hosted Exchange
  • Gmail
  • Google Apps
  • Google Apps for Work
  • Google Apps for Business
  • Gmail for Mobile
  • IBM Notes and Domino
  • IBM SmartCloud Notes
  • IBM Verse
  • IBM Notes Traveler
  • Novell GroupWise

Email clients

  • Outlook (all versions)
  • Outlook Web App
  • Outlook for Mac
  • Apple Mail
  • Outlook on Citrix
  • Outlook on Terminal Server
  • Gmail
  • IBM Notes
  • IBM iNotes
  • GroupWise
  • And others…

Mobile devices

  • iPad
  • iPad mini
  • iPhone
  • iPod touch
  • Android
  • BlackBerry
  • Windows Phone
  • Microsoft Surface
  • And others…
Get Started – Let us know your Marketo integration requirements.
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