What’s in a name? The history behind Riva and how it got its name
By Peter Young, Senior Advisor for Public Relations & Communications
“When I look at the genesis and success of Riva, I realize that the entire journey consisted of small incremental steps. A journey that was facilitated by family, incredible teachers, coaches, mentors, advocates, friends, colleagues, and leaders that supported me in achieving my dreams and vision.”
– Aldo Zanoni, CEO, Riva CRM Integration
What’s in a name? When it comes to Riva, many things! Riva is defined as “where water meets land” – where transition occurs. Riva means “shore” (lakeshore or seashore), “bank” (river bank, sea bank), “side” (riverside, lakeside, seaside), and “ashore” (to go ashore).
Riva del Garda is also the name of the city on the northern bank of Lago di Garda, the largest lake in Italy. Lago di Garda is best known for its windsurfing. The surrounding mountains are best known for incredible rock and mountain climbing – among the best in Europe.
How did Riva CRM Integration get its name? It was inspired by Aldo Zanoni’s (Riva CEO) parents who are from two villages near Riva (Cologna and Varone). A fun fact is that our internal servers and projects used to be named after northern Italian cities, like “Arco”, “Verona”, “Milano”, and “Trento” in honor of the Zanoni family’s Italian roots. The choice of Riva for the name of our product, Riva CRM Integration, sprang directly from the meaning of Riva, the point of transition between all types of water and shores. This is a perfect analogy for what Riva CRM Integration provides – a virtual transition and flow of data between different CRMs and email systems. Since 2008, Riva has transformed how companies integrate systems to deliver a new level of next-generation sales, service, marketing, and social business for our customers.
Read more about the history behind Riva »
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