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Riva CRM Integration


Apr. 23-26, 2017  |  San Francisco  |  Booth E854  |  Schedule a Conversation

With Marketing Nation Summit 2017 less than one week away, now is the time to start planning how you'll get the most out of the Summit. If you've been struggling with integrating Marketo with your CRM system, you'll want to add a visit to the Riva CRM Integration booth (E854) to your agenda.  Riva CEO, Aldo Zanoni, and our Riva for Marketo Product Manager, Derek Bond, will be there to answer your questions and demonstrate how Riva extends Marketo integration to proprietary systems, databases, and leading CRMs that are not supported directly by Marketo:

- SAP Cloud for Customer (C4C)
- Oracle Sales Cloud
- Oracle CRM On Demand
- SugarCRM
- NetSuite
- Infor CRM (Saleslogix)
- Sage CRM
- And others...

How Riva benefits Marketo:

Imagine being able to give your sales staff a 360-degree view of your marketing efforts for contacts, accounts, opportunities, and immediate insights into Marketo activities related to their CRM contacts. Riva delivers actionable intelligence that increases user satisfaction and ROI for CRM and Marketo. With Riva, your users will love being able to view Marketo Sales Insights in your CRM and directly in their Outlook or Office 365 email clients!

Riva for Marketo customers are looking to fill the integration gaps between Marketo and non-supported CRMs, SQL databases, and proprietary Line-of-Business solutions. One Sage CRM customer in particular was faced with spending tens of thousands of dollars to have a contractor build a custom connector to sync their 100,000 Sage CRM contacts with Marketo. They chose Riva for Marketo because it provided a cost-effective, out-of-the-box, and time-to-value integration with Marketo. The results were immediate! Better insights, more accurate ROI calculations, and more customer delight.

What does Riva sync between Marketo and proprietary systems and CRMs?

- Accounts, contacts, and leads
- Marketo lead nurturing data
- CRM opportunities
- Email

Introducing Riva for Marketo Sales Insights and Outlook

In addition to its new features, we are pleased to announce our early adopter program for Riva for Marketo Sales Insights for Outlook. Yes, your users can now access Marketo Sales Insights directly in CRM and in their Outlook and Office 365 email clients!


New Riva for Marketo Sales Insights features include:

- Direct access to Marketo Sales Insights directly from Outlook and CRM
- Transparent, actionable Marketo intelligence in CRM and Outlook
- Search bar, activity filtering, sortable columns, and pagination
- Ability to view Marketo data directly in all non-Salesforce CRMs. Includes web page visits,   clicked links, sent emails, delivered emails, opened emails, clicked emails, and bounced   emails
- Support for Interesting Moments, lead scoring, form information, unsubscribed emails, and   alerts sent

We look forward to working with you in 2017! Let's schedule a conversation at Marketing Nation Summit.

Riva for Marketo
Schedule a Conversation


Meet Riva CEO, Aldo Zanoni
Aldo Zanoni is the founder of Riva International, Inc. Aldo's experience in listening to customers and helping solve their needs was the impetus to developing Riva CRM Integration - and revolutionized how the world syncs CRMs and email systems. Aldo is an avid traveler and bicyclist - even during the harsh winters in Canada! You'll definitely enjoy meeting Aldo at Marketing Nation Summit. Schedule your meeting time now »
Meet Derek Bond, Riva for Marketo Product Manager
Derek Bond is our resident Marketo expert. Marketo AEs and customers can work with Derek to integrate non-Salesforce CRMs and to overcome complex sync requirements. Schedule your meeting time now »
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